New Agents in Your Market

Remember that the earlier in their career you can approach agents, the better success rate you will have. After connecting with a newly licensed agent via referral or co-op transaction, make a call to get to know them, let them know you, and what you offer that they are not currently getting based on what you heard.

YOU CAN SAY

Hello, this is [your name] at [dba of the franchisee]. I am the [your position] here.

I understand that [affiliate agent’s name], one of the agents affiliated with my office, has been working on [customer deal] with you and spoke very highly of you and they thought you would be a great fit.

We know it takes a great agent to recognize another great agent, and we use these referrals to extend invitations so people can find out more about our company.

Pick questions, listen carefully to choose the next question.

May I ask you how long you have been in the business? (Great)

Have you always been with your company? (Interesting)

How did you happen to choose the company you’re with? (Good)

If I could show you proven systems and programs that could help significantly increase your business and income by working smarter, not harder, would you be interested in talking about it? (say with enthusiasm) Fantastic!

My schedule is set where I work with affiliated agents in the morning conducting productivity and action workshops and I have personal coaching sessions in the early afternoon.

I can meet you [state availability].

The systems, tools, and services you offer are features—but it is the benefits that they can glean from the leader’s point of view that will have the most impact on their decision to affiliate with your company.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.