Newly Licensed Agents: 6-18 Months

YOU CAN SAY

Hello, this is [your name] at [dba of the franchisee].

I’m the [your title] here.

Unfortunately, for some reason we never met when you were selecting a broker. However, I like to get to know all the agents in my market. I was wondering, how are you doing in your first months in real estate?

I see you have taken [x number of] listings so far and had [x number of] sales so far. Is the business everything that you expected it to be?

What do you think is missing? (Learning, support. etc.)

Several agents who affiliated with my office around the same time that you got into the business already have [x number of] listings and [x number of] sales.

Why don’t we get together so I can share with you what I offer to help agents to develop their businesses?

I’m free [state your availability]. What time works best for you?

Hi, [agent name]. This is [your name] with [dba of the franchisee].

I wanted to reach out to you and congratulate you on building a business in real estate.

I see you have now been in the real estate business for [months], is that correct? (great)

And you're currently at [their company name] is that right? How long have you been with them? (Repeat, great!)

[Agent name], are you familiar with the techniques that we use to help our new agents in the business? (No, interesting)

Reference a success story of an affiliated new agent: That reminds me of [agent name] in our office, they were able to do [number] deals in their first year with us.

I was wondering when you have some time available so that you and I could sit down and discuss your business?

If yes, you can say: What works better for you—mornings or afternoons?

If no, you can say: How did you happen to pick [prospect’s company name]?

Let me ask you—are you working full-time or part time? What do you see as your biggest challenge in your business? What is the main source of your business?

[Agent name] If I could show you the systems that [affiliated agent name in success story] used to be able to increase their business by working smarter not harder would it be worth 15-20 minutes of your time? (yes)

Great, what works better for you—mornings or afternoons?

There is a clear distinction between recruiting new or experienced agents vs. productive agents. Experience has very little value if productivity is not attached. Does it really matter if agents are new or productive if they produce business and complement your brokerage? So, going forward, let’s focus on the selection of productive agents.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.