Productive Agent - Market Shift

YOU CAN SAY

Hi [agent name] this is [your name] with [dba of the franchisee]. How are you today? (doing good, great!)

[Agent name], I wanted to reach out to you today to see what it is that you are doing to prepare for the shift in the market? (Nothing, just trying to keep busy.)

Just out of curiosity, what do you see as your biggest challenge in today’s market?

That is the very reason why we need to get together. I’d love to share with you what we do to help our agents be able [to accomplish challenge]. What works best for you—mornings or afternoons?

OR IF ABILITY TO OFFER FINANCIAL INCENTIVE

Hi [agent name], how are you? (Good, that’s great!)

I see that you do a great book of business, and I wanted to see what you are doing to prepare for the shift in the market. (I’ve got it covered; you’ve got it covered, that’s great!)

[Agent name], what do you see is the biggest challenge you are facing in your business right now?

Just out of curiosity, if I could show you some techniques that we use to help our agents [challenge] and not just that but to also be able to invest in their business financially, would that be worth your time? (what do you mean invest in their business)

You see at [dba of the franchisee] we can invest financially in great agents like yourself.

When would you have 15-20 minutes to sit down and go over what we can offer you?

When the market is stable, agents might not feel the need to explore new options. A market shift can highlight the value of having a supportive and resourceful brokerage, making them more open to considering a change.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.