Sweet Spot Agents with 1-5 Closed Transactions

YOU CAN SAY

Hi, this is [your name] with [dba of the franchisee]. I have to say, I am intrigued! (Wait for the agent’s response)

Based on my research in the MLS, you closed [x number of] transactions over the past 12 months, is that correct? (Wait for the agent’s response)

I am curious—are you closing [x number of] transactions because that works for you/all you want to do? Or are you closing [x number of] transactions because nobody is showing you how to do more? (Wait for the agent’s response)

How do you feel about [x number of] transactions?

If the agent is not interested in doing more or increasing their business and their current production is below your standards, simply end the call.

However, if the agent states they want to do more or want to increase their business (typical response is to double it), but (tough market, harder than they thought, no broker support, not getting learning and development, mentoring and coaching, frustrated, works too many buyers, etc. continue below).

I am so glad I called you. Do you want to know why? (Wait for the agent’s response) Because I specialize in helping agents like you! (Wait for the agent’s response)

No disrespect to your current company, but if you can do [number] transactions there, can you imagine how many transactions you can do here at [dba of franchisee]? (Wait for the agent’s response)

Did you know that an agent affiliated with my company, on average sells [x number of] homes per year? (Wait for the agent’s response)

An agent affiliated with my company, on average earns [x number of] times more than you. Did you know that? (Wait for the agent’s response)

If I could show you a way that we could potentially double or triple your production/earnings over the next 12 months, would that be worth meeting me for a cup of coffee? My treat! (Wait for the agent’s response)

If the agent refuses to meet or says they love their current company, broker-owner, office manager, try the following:

I respect the fact you love your [current company, broker-owner, office manager, etc.]. Call me crazy, but if I could help you potentially double or triple your income, maybe you will love me more?

If the agent says their company has the best learning and development, coaching, lead generation, culture, support, marketing, technology, etc., simply say:

That all may very well be true, but you only sold [number] homes last year!

This script is for agents with 1-5 closed transactions per year or half of your office/company’s PPP (per person production with zero producers removed).

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.